Brown-Forman jumps after report of Sazerac considering deal with co

Brown-Forman

09/04/2026 17:21

** Shares of Jack Daniel's maker Brown-Forman BFb.N jump 12% to $29.91

** Alcoholic beverage maker Sazerac is exploring a deal with Brown-Forman, Wall Street Journal reports, citing people familiar with the matter

** Brown-Forman did not immediately respond to Reuters' request for comment, while Sazerac declined to comment

** The move comes as France's Pernod Ricard is in talks with Brown‑Forman over a possible merger

** BFB shares down 31% in 2025

 (Reporting by Sanskriti Shekhar in Bengaluru)

 ((Sanskriti.Shekhar@thomsonreuters.com))